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A team who deliver results you can’t ignore...

The X Co Charlotte Perry

Charlotte Perry

Co-Founder

Charlotte has more than 20 years of senior leadership experience, ranging across both agency and client side, as well as more than a decade working as an independent consultant. Her trustworthiness as a leader is demonstrated in the many long-term customers that she’s partnered with and retained since the start of her career, highlighting her strategic skill and desire to deliver consistently positive results.

Kris Mochrie

Co-Founder

Kris has blue-chip brilliance building sales and growing brands – from senior roles with big-name businesses to the consultancy work that’s sharpened his competitive edge.

The X Co Kris Mochrie
The X Co Laura McGowan

Laura McGowan

Marketing Manager

Originally hailing from Ireland, Laura is Marketing Manager here at The X Co. Having lived and worked in the Middle-East (Dubai/ UAE) for the past 12 years, Laura has vast experience in marketing and operations, helping launch start-up brands into national markets. 

Laura recently relocated back to the UK so that her boys could grow up with mud on their knees whilst playing with chocolate Labrador, Otto.

Sammy Dawson

Executive Assistant

With nearly 10 years experience as an Executive Assistant for Managing Directors and Regional Managers, Sammy has worked across various sectors including hospitality, retail, and healthcare. Assisting Kris since 2017, and previously working alongside Charlotte, her patience and organisational skills have consistently shone through in all of her work.

Paul Headshot3

Paul Welsh

Graphic Designer

Having worked alongside Kris and Charlotte from the get-go, our graphic designer, Paul brings a wealth of creative experience to the team. Previously a photographer, Paul’s talents range across the creative landscape, with his passion for branding and web design present across all of his work. 

In addition to his creative side, Paul’s has a Law degree and worked in the legal world for many years. And we can’t forget his side-hussle moonlighting as Cha’s children’s maths tutor!

Rachel Higham

Account Manager

Working with Kris since 2015, our Account Manager Rachel brings a wealth of experience to the table, having previously worked across the FMCG, hospitality, and social care industries.

With a background in HR, as well as an MBA and CIPD qualifications, Rachel’s goal is to continue to grow alongside The X Co as well as further develop the successful client relationships that she’s built up. Rachel loves to spend time with her daughter, heading down to the seaside or the swings on summer days.

The X Co Rachel Higham

Nam Day

Graphic Designer

Beginning her design career in 2019, Nam has already showcased her talent across numerous projects – working freelance and also designing for the travel sector prior to joining The X Co. She’s passionate about creating unique identities for brands and exploring new social media designs.

In her spare time, you can find Nam cuddling her beautiful cat Nala, knitting blankets, or at a karaoke bar with her friends.

Jonny Quirk

Videographer

Videographer at The X Co is Jonny. After graduating from University with a history degree, Jonny decided take some time out to travel the world before jumping straight into his career. During this time, he began to make travel videos, sparking his passion for filming and photography.

Teaching himself how to perfectly shoot and edit, Jonny began working for himself before joining The X Co just over a year ago in Summer 2021.

Jonny Quirk of The X Co

Lynne Furlong

Partnership manager

Following a work experience placement with Everton FC, Lynne built up a successful career in Corporate Events spanning nearly 20 years. After switching careers to become a midwife, Lynne finished up her work in maternity services and joined The X Co as Partnerships Manager in February 2022. She is passionate about building trustworthy relationships with her clients, delivering results which exceed their expectations.

Lynne is Mum to 2 young children, who, along with the dog, take up most of her spare time, but she also tries to get to her spiritual home of Italy as much as she can.

Our Clients