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Operating as part of the Ulster Weavers Ltd group, JRS Home is one of the UKs largest manufacturers of bedding and home furnishing collections. The X Co has provided a full marketing package to JRS Home, helping support their overall business goals – including strategic planning and social media execution.
BRANDING / WEBSITE / SYSTEM DEVELOPMENT / CONTENT / SALES STRATEGIES / CUSTOMER JOURNEY ANALYSIS
With a working relationship of over 7 years we have supported JRS through periods of growth, changes in ownership and the development of the lead brand and product sub brands.
Packaging is a key factor in product development and JRS Home have around 18 product brands in their portfolio. We have designed logos, defined customer profiles and provided all packaging files for production – whilst managing the process from initial concept to final execution.
We have developed the main website and the ecommerce offering for the JRS Home product portfolio and also manage the social media platforms creating content, engaging influencers and driving engagement.
